The agency behind your favorite events

Celebrity partnerships, exclusive events, and bold campaigns that make noise.

brands call us when culture matters

Smilez Agency connects premium brands with the people who move culture. From A-list talent and pro athletes to viral creators, we bring together the right names and the right energy to make brands feel

Our work spans luxury events, global brand campaigns, and unforgettable moments at NBA All-Star, Art Basel, Super Bowl, and beyond. We don't just follow the scene—we help shape it.

Founded by Amer Jammal, Smilez is trusted by the biggest names in music, sports, fashion, and hospitality. When impact matters, we’re the ones brands call first.

Entertainment moves fast. We move first.

Talent Booking and Brand Collabs

We connect artists, athletes, and creators with top-tier brands for campaigns, appearances, and exclusive partnerships.

Luxury Event Production

From Super Bowl to Art Basel, we build and run experiences that get people talking.

Hospitality and Venue Strategy

We design premium guest experiences that merge nightlife, music, and high-end hospitality.

Campaigns and PR Activations

We craft moments with celebrity impact, digital reach, and serious staying power.

We don’t follow trends. We create the moments that become them.

Our team understands how culture works. We move with speed, precision, and taste. From locking in A-list talent to executing at the highest level, Smilez delivers with results. It’s not just what we know. It’s who we know, how we move, and what we make happen.

Access to top global talent

Real-time execution in high-stakes environments

Deep roots in music, fashion, sports, and luxury nightlife

Trusted by the names that move the culture

From chart-topping artists to global events, our work speaks through the brands and names we align with. These aren't just partnerships. They're moments that live on.

start a project

Drake

The Weeknd

NBA All-Star Weekend

NHL All-Star

Drake

The Weeknd

NBA All-Star Weekend

NHL All-Star

Super Bowl VIP Events

LIV

E11EVEN

Art Basel

Miami F1

International luxury hospitality brands

Super Bowl VIP Events

LIV

E11EVEN

Art Basel

Miami F1

International luxury hospitality brands

Led by Amer Jammal, a name behind major culture moves

Amer Jammal is the name behind some of the most talked-about moves in entertainment marketing. As founder of Smilez Agency and part-owner of Future Entertainment, his work bridges talent, brands, and moments that define the culture.

From booking Drake and The Weeknd to producing activations for the Lakers, NBA All-Star, and Art Basel, Amer brings rare access and execution to every project. When it has to hit, he’s the one they call.

Ready to build your next cultural moment?

Whether you need talent, a strategy, or the full experience — Smilez Agency delivers.

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